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YouTube Merchandise, Promotions and Sponsorships

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I am sure I am not telling you anything you do not know already, but  Loot crate, Promotions and such are based on numbers, all they want to know or look at is  "hits" (traffic)   on your vids , website and anything with your name/logo.   If you did a market analysis of your followers  age and demographic, I am guessing 14 to 40 yrs old males is 80%  you could contact the makers of Cialis or Viagra  (total guess.. might be all female and I just don't know), but  that's all marketers are looking at, not so much at content.

Anyway, I think   Merchandise  T-shirts, coffee mugs, mouse pads, caps  that kind of stuff.   Put you logo gopherStivLogo on them and maybe have a selection of funny game quotes to choose from, I think not just your website followers on here would purchase them but your Skyrim vids and your other how-to videos would generate cash flow.   Some of the how -to's get half a million hits in a year.  Talking number $40 T-shirt you get $5 of, if 1% of viewers purchase a  T-shirt ... 5000 T-Shirts * $5 = $25,000 a year  (all this is just number... but you get the Idea)  

 

WAIT....  GOPHER BOXERS   with the Gopher quote  ep 63    "I still love you..you make all the greatest noises"      While talking to his 50. cal

 

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Merchandise: One thing you should certainly have is T-shit, mug etc with various Catch-phrase collections. Jack on the front and "Rad-Away!" on the back. Richard and "Where's Kharjo?"

 

$40 is a bit much for a T-shirt, maybe if it included postage, but still.
$25-30 would be better.  Still, whatever he can work out is good.

Loot Crate: Do it Gopher, do the Loot Crate!, but any promotional talks should be in separate vids to your main Let's Plays, can certainly add them to all gopherLive vids though and the Mod showcases.  And of course the Minions Monthly.
No problem just having the link on all vids though.

And its not that unrelated. You are a popular channel for gamers, new and old. Many may not have heard of loot-crate.
Besides, we'd all love to see you unbox your 2 loot crates, what colour jumper will you wear this time?

Edited by Goatcha

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Gopher, what I'm looking for is a black coffee cup with your Stiv logo in green (pretty much your pre-stream graphic), perhaps without your name. Also, a white t-shirt with your Stiv icon in black, probably with a catchy Gopherism on the back. Though I think "I don't need a personality - I have a shotgun" is a great quote, it might be a bit too... firearm non-PC for many. Well, at least for me.

I do think that you should not rule out sponsored videos a priori. Sometimes they're complete sellouts, and as such it's incredibly obvious that a) the YouTuber or streamer is only pretending to like the game and / or b] the game is bad. But streams or videos are how almost everyone judges the quality of a game now, not more conventional reviews. I watched a promoted video by Jesse Cox a few months ago, for Master of Orion 2, that I thought was very effective. Jesse was really excited for the game and franchise. He had played MoO2 at an earlier PAX or similar conference, and really enjoyed it. So when Jesse had a (clearly and obviously labelled!!!) sponsored stream trying out MoO2, I watched it. - both because I generally enjoy Mr. Cox, but also because I wanted to check the game out as a potential buy. Jesse's video showed me that he enjoyed the game, but also demonstrated the game dynamics and complexity - which I never would have gotten from a written review. As such, Jesse earned his money from the developer - not because he had "sold" me on the game, but because in playing the game, he showed me enough that any reservations about the game were eliminated. He convinced me to buy a game I was on the fence about.

So if you were to have been offered a sponsorship deal to play, say, Darkest Dungeon or Vermintide, I don't see any problems with this. I can see why you might not want to "sully" your channel by sponsored playthroughs or the like, but single-episode playthroughs of potentially interesting game seem just fine to me. Again, as long as you clearly, repeatedly emphasize when such videos are sponsored - in the description, in the title, in the start-up screen, and verbally at the beginning of the video. Transparency is the key.

As far as Lootcrate goes, I have no issues with you using them as a sponsor. But for me, I've never had any interest whatsoever in buying one. But maybe others will.

Edited by PSquared

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Gopher, I posted this in your YouTube vid comments, but posting this here as well:

Quote

I'm saying this as a 10$/month Patron of yours, please don't do a promotion thing such as Loot Crate, unless it's actually a product or thing that you personally use and really love. From what I've seen of Loot Crate, they send you a bunch of useless nerdy knick-knacks, and no sane person needs more random crap every month to fill their home with. And whatever you do, NEVER EVER promote websites such as G2Play, they are shady AF!

Seeing these kinds of things on YouTube videos leaves a bad taste in my mouth and it has caused my to unsub from some. I don't see that happening with you, since I love your content, but I would cancel my Patreon. I don't want to "pay" for advertisements that I don't want to see.

Merchandise on the other hand I would love to buy. A coffee mug with a Stiv logo would be nice and a t-shirt that has one of your more crazy phrases would be cool.

 

I get what people are saying that you might as well do the LOOTcrate thing, "no harm in that", and it might seem like an over reaction for me to say I would stop being a Patron, but as a poor person who can barely justify Netflix and Audible subs, almost 13$ with taxes is not insignificant to me.

So, yeah, I don't have a problem with you promoting stuff you genuinely care about, or selling your own merchandise is a great idead, but your openness and integrity are something I highly respect and would hate to see you "shill" stuff just for the money. I don't know how much money they are offering, but I would like to think that I personally would not promote something I didn't actually like and would like to see that in other people as well.

Edited by CainiteHeretic

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@Gopher Honestly I think you need to reach out to other YouTubers  who have merchandise to get their take on it. A good way to avoid pitfalls. My advice  on it would be start  small better to sell out than end up with a closet full  of t-shirts. And while many of suggest your crazy phrases and LP characters I would also say start with a few items with just your logo. Then build up to more specialized items. T-shirts and coffee mugs to start with would be fine. Perhaps a logo key chain would be good too.

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Cool T-Shirts : 

- T-shirt or whatever with " Remember, as always... Have fun !" and Gopher logo
- T-shirt or whatever with Vigilo Gopher Logo
- T-shirt with "Aaaand we're back!" on the backside
- T-shirt with Stiv shooting an arrow in the knee of a Whiterun soldier
- T-shirt with Mooo cow
- T-shirt with "Khajiit gards your back" on the backside
- T-shirt with "I don't need a personality, I've got a shotgun"
- Something with Danse saying “Call me old fashioned, but there’s nothing better than being boots-on-the-ground.” or " it's a new danse routine we're practicing"
- A special blattered clipboard...

Sooo many more... 

Drama stuff :

- T-shirt or whatever with : " Fireball is an AOE spell " or " How do you pronounce Lich ?"
... if you see what I mean.


Kinky stuff :

- Boxers with " Keep looking for mines!" on the backside or "I have a smite stick !"

- For girls you could have T-shirts with "No loot here, stop getting distracted !"
- Or "I'm carrying to much and can't run" written over boobs...

And posters ! Or paintings ! Stickers ! etc. !

Edited by Silverthorn1111

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 loved the art made by @Beaver but im not sure what the law says about stuff like that maybe they can agree on something

https://plus.google.com/+BeaverArts 

the link has his progress on the bobble head and further down the posters of the "jack movies" in a clint eastwood style/wild west

And the playing cards would be amazing to have with the wild west jack art 

 

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I've been eagerly awaiting the chance for a coffee mug and T-shirt, two things I think are staples among the merch for other YouTubers and streamers. I prefer simple designs so the logo would do just fine for me. Though I wouldn't say no to some gopherMoo merchandise.:D

As for LootCrate (never realized that one could be polarizing) I don't see it as a bad thing. I've personally been a subscriber to the service for over 2yrs now, and my interactions with them have never been bad. And it isn't like you'd have to 'push' something like that, could be as simple as mentioning it at the end of something like a minions monthly(or quarterly) or just a splash screen for Twitch streams. The latter I've seen many streamers use, instead of having to mention sponsor/partnerships themselves every stream, and they just have the link or promo code listed in info below so it is very unobtrusive.

Concerning Sponsored game play, I'd say as long as it's a game you already had some interest in and were clear about the sponsorship I wouldn't have an issue with the odd one popping up on the channel. It's been mentioned before by others, but there are very few games I buy without seeing game play by streamers or YouTubers I trust. You are on that list.

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Quote

As for LootCrate (never realized that one could be polarizing) I don't see it as a bad thing. I've personally been a subscriber to the service for over 2yrs now, and my interactions with them have never been bad. And it isn't like you'd have to 'push' something like that, could be as simple as mentioning it at the end of something like a minions monthly(or quarterly) or just a splash screen for Twitch streams. 

Yeah, perhaps my judgement regarding LootCrate is misinformed, since I have never personally used their service, nor do I know anyone who has. My only experience is from some unboxings and segments that some Tubers have done, and to me they've seemed fake and done just to get some money, not really believing in what they are selling. But if people really are satisfied with them, that's nice to hear. I would just urge Gopher to get to know a product and actually like it before he promotes it. Also, having a link in the description and not really mentioning the product is totally fine for me (if that satisfies the sponsor), I just don't want to be fed an advertisement at the end of a let's play video or something, it leaves a bad taste. There is a reason I don't watch TV unless I have to. It's bad enough getting ads from Google on YouTube.

But I'm pretty sure Gopher has already had all these concerns judging from that video and from others he has done. Just wanted to throw my opinion out there.

Also, the merchandise ideas mentioned above are great. I'm looking forward to seeing some. A mug or shirt with a simple logo would be nice to have.

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@Gopher

I love your videos! I love your helpful mod tutorials, your rambles, your sidetracking and your inside-view on Bethesda. Keep doing what you're doing! Ignore the Debbie Downers gopherVaultStiv

On to the topic:

You should link to your Patreon page in your video descriptions :)

Call me old fashioned, but I find commercialisation distasteful: in the videos, before the videos, below the videos, or around the videos. I use adblockers and custom scripting. However, dedicated, separate videos, clearly marked, for promotional content is fine by me. For example, a promotional video titled with something like "Trying out AMDs/Nvidias new GPU". Or "Unboxing StuffCrate/Gaming Mouse/whatever".

As for merchandise, good idea. Although I'd prefer text below the video, rather than video interference at the start or end.

In summary:-

Promote the Patreon option

Sponsorships - no

Promotions - yes, if fenced off

Merchandise - yes, if non-obstructive

By the way, Gopher, if you need money, just ask :) I and many others would help you more through Patreon if you asked!

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Merchandise basic Coffee mug and T-shirt with the logo would do for a start. I'd love a logo'ed mug. Since it's winter be sure to have a long sleeve option for the T-shirt

Loot crate that's something I'm not interested in but others might be so up to you.

As to sponsored videos. If it is a genre you like go for it.

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